Who we are
BT Merchandising GmbH was founded by practitioners from the advertising and event industry who were tired of the classic shortcomings of print shops and wholesalers: long response times, opaque volume pricing, minimum quantities that don't work for clubs and small organisations. ShirtStore.de was built to systematically remove those friction points.
Today our team in graphics, finishing, customer service and shipping handles a broad mix of buyers every business day: mid-sized companies kitting out staff with embroidered polos; sports clubs needing 11-22 jerseys per squad with back numbers and sponsor print; schools and senior-year cohorts ordering 50-200 hoodies in one wave; event agencies needing crew wear on time for a trade fair; and private buyers designing single pieces for stag/hen-dos, birthdays or gifts.
What sets us apart from classic print shops
Three points sum up our model — and they connect:
1. Branded textiles directly from EU wholesale. We buy first-hand from Stanley/Stella, B&C Collection, Fruit of the Loom, B&C Pro, Russell, Mantis and Tee Jays. You receive verified branded quality — no interchangeable no-name stock. A detailed brand overview is in our brand world.
2. In-house finishing in Berlin. Screen printing, embroidery, DTG direct print, DTF transfer, flex print, flock print and classic transfer print run in our Berlin facility. You can trace who produces your textiles — we don't outsource finishing to third countries. Read more in the finishing hub.
3. Hybrid model "printed or unprinted". Every item in our range can be ordered as a blank or finished — even mixed in one order. Example: 50 polos with chest embroidery and 20 polos blank for samples in a single order. That saves logistics, shipping and avoids double consignments.
The order profiles we handle daily
So you can judge whether we fit your project, here are four typical profiles from our daily work:
- Company kit-out: A mid-sized engineering firm near Leipzig orders 80 B&C Pro polos with chest embroidery for field staff and reception every year — a collective invoice is available on request, with new staff added each quarter. More under business clients.
- Club textiles: A sports club orders 18 home jerseys, 18 away jerseys and 6 goalkeeper jerseys per season — with back numbers, player names and sponsor print via flex print. Delivery at least 2 weeks before the season starts. Details under club textiles.
- School and senior-year orders: A senior-year cohort orders 142 hoodies in four colourways with a shared cohort logo plus an individual nickname on the back. Delivered in one consignment, sorting by class included. More under schools.
- Event crew wear: An event agency orders 35 black T-shirts with chest and back print for a two-day trade fair. Standard delivery takes 7–10 business days including finishing; if the fair date is closer, the order runs as express on request (3–5 business days in total).
Location, team and capacity
Our main location is Berlin. Management, customer service, graphics, the inbound stock warehouse and the finishing lines for screen printing and embroidery are all here. Embroidery jobs run on multi-head machines with up to 13 thread colours per motif — the standard method for polos, caps and workwear. Screen printing runs on carousel presses with a drying line; on runs of 100+ screen printing is regularly the most economic choice — more under screen printing.
DTG direct print and DTF transfer cover small runs and complex motifs. Flex and flock print apply to club jerseys, player names and technical fabrics. If you're unsure which method fits your order, we advise personally — we reply to your request via the bulk order form by email by the next business day (Monday to Friday) at the latest.
Our standards
We see ourselves as a reliable B2B partner. Concretely:
- Response time: We answer B2B requests with a qualified quote by email by the next business day (Monday to Friday) at the latest — including price, delivery date and method recommendation.
- Sample prints: On request we produce sample pieces upfront (price on request).
- Transparent pricing: Gross/net price toggle in the configurator and volume discount on the garments from 3 pieces — every quote shows the final price upfront.
- Own finishing: in our Berlin facility, no finishing outsourced to third countries.
- Data protection: Print files are archived or deleted after order completion in line with GDPR — with a deletion confirmation on request.