About Stanley/Stella
Stanley/Stella is a Belgian premium organic textile brand and one of the fastest-growing suppliers in the European print-decoration market. Headquartered in Brussels, the brand was founded in 2012 to unite GOTS-certified organic cotton, Fair Wear standards and modern tailoring in a single product line. Production runs through Fair Wear Foundation partner mills in Bangladesh — the combination of organic + fair + premium aesthetics makes Stanley/Stella an established choice for eco-brands, tech start-ups and premium clubs.
Key facts at a glance:
- Manufacturer: Stanley & Stella SA (Brussels, Belgium)
- Founded: 2012
- Market position: Established European premium organic supplier in the print-decoration market
- Certifications: GOTS, Fair Wear Foundation, OEKO-TEX Standard 100, PETA Vegan
- Manufacturer website: stanleystella.com
- Main product lines: Creator, Cruiser Hoodie, Thinker Sweater, Vibes Oversized
Stanley/Stella × Category — Jump straight to your product
Stanley/Stella covers the following categories at ShirtStore:
- 👕 Stanley/Stella T-Shirts printed — Creator, Rocker, Stella Wants as organic-cotton classics
- 🧥 Stanley/Stella Hoodies printed — Cruiser, Connector for premium crew wear
- 👔 Stanley/Stella Polos printed — organic polos for eco corporate wear
- 🎽 Stanley/Stella Sweatshirts printed — premium sweats for fashion labels and tech crews
Brand story — how a Brussels idea became an eco standard
Stanley/Stella was founded in 2012 in Brussels with a clear ambition: premium textiles for the promotional and finishing industry that make no compromises on organic cotton, Fair Wear standards and modern aesthetics. The name reveals the brand DNA: Stanley for the men's line, Stella for the women's line — both equal, unisex-friendly from the start.
Today, Stanley/Stella is one of the fastest-growing brands in the European textile market. Production runs through controlled partner factories in Bangladesh; all sites are members of the Fair Wear Foundation. The cotton is 100 per cent organic and GOTS-certified (Global Organic Textile Standard). This combination — organic + fair + premium aesthetics — makes Stanley/Stella the first choice for brands that want to live their values not just in marketing but in the material spec sheet.
Core range — the most important Stanley/Stella models
The range covers tees, sweaters, hoodies, polos, tank tops, caps and accessories. Here are the most important model families:
Creator — the slim tee classic
Creator is the bestseller. 180 g/m², fine-fibre organic cotton, classic cut with slightly modern tailoring. Ideal for brand tees, event clothing and anything that should not sit too loose or too tight. When does the premium price justify itself against mass promo? Stanley/Stella vs Gildan — direct brand comparison. Full print guide for all models: Stanley/Stella print guide.
Cruiser — the heavy hoodie for premium brands
350 g/m² organic cotton, brushed inside, classic hooded sweat with kangaroo pocket. Cruiser is the premium hoodie for tech start-ups, fashion labels and eco-brands looking to signal quality.
Thinker — the heavyweight organic sweater
350 g/m², 85 % organic cotton and 15 % recycled polyester, crew neck, set-in sleeves. Certificate on record: GOTS.
Vibes — the oversized look
Loose cut, rounded hem, contemporary streetwear feel. If your design has a lifestyle character, Vibes is the right cut.
Rocker — the classic for kids and teens
Organic cotton tee in children's sizes, same ambition as the Creator. Ideal for school hoodies and family brand merchandise.
Sparker 2.0 — the heavyweight organic tee
220 g/m², 100 % organic cotton — noticeably heavier and more opaque than the Creator, ideal for merch and screen printing.
In addition there are polos (Performer, Player), caps (Solver), sweater variants (Roller, Connector), tank tops (Stoker) and the dedicated RE line made from recycled materials.
Stanley/Stella benefits at a glance
- GOTS-certified organic cotton — full supply chain transparency, no pesticides, no genetic engineering.
- Fair Wear Foundation member — audited working conditions across the supply chain.
- Modern fits — slim cuts with premium ambition, perfect for eco-lifestyle brands.
- Wide colour palette — 30+ colours per main model, ideal for brand manuals with their own Pantone specs.
- Top print quality — the fine organic cotton fibres absorb DTG print especially brilliantly.
- Size range XS-3XL — on most main models, some up to 5XL.
More background on organic certification on our organic cotton page; on Fair Wear membership see Fair Trade textiles.
Finishing recommendation — what works on Stanley/Stella?
The fine-fibre organic cotton makes Stanley/Stella particularly compatible with high-quality print and embroidery techniques:
- Digital printing (DTG) — perfect choice. Colours sit brilliantly, the print image is razor-sharp. The gold standard for photo designs, gradients and small runs.
- DTF printing — also works very well, especially on dark colours and on hoodie models with a blended-fibre share.
- Embroidery — the dense knits of Cruiser and Connector lend themselves excellently to logo embroidery.
- Screen printing — possible from 50 pieces; the fine fibre surface, however, usually makes DTG the more economical choice for small to medium runs.
Volume discount for Stanley/Stella
Tiered for all Stanley/Stella models at ShirtStore — the discount applies to the garment price, not to print, embroidery, set-up or digitising:
| Quantity | Discount |
|---|---|
| from 3 pcs | 3 % |
| from 20 pcs | 10 % |
| from 50 pcs | 15 % |
| from 100 pcs | 25 % |
| from 200 pcs | 30 % |
| from 500 pcs | 32 % |
Free shipping from €100 order value. Bulk orders above 500 pcs: please use the bulk inquiry — we calculate individually for fashion labels, tech crews, NGOs and event agencies with eco standards.
Use-cases — who buys Stanley/Stella?
Stanley/Stella is the standard choice for three clear target groups:
Tech start-ups and IT companies
IT and tech companies choose Stanley/Stella Cruiser hoodies and Creator tees for hackathons, crew wear and employee gifts. The organic story matches the tech ethics of many companies; the modern look matches the young workforce.
Eco-brands and fashion labels
Fashion labels with a sustainability focus use Stanley/Stella as the basis for their own brand collections. The high print and embroidery quality makes the material the perfect canvas. Vibes is popular for streetwear, Cruiser for premium hoodies.
Premium club textiles and universities
Clubs and universities looking for more than standard club merchandise reach for Stanley/Stella. Popular combinations are Creator tees with embroidered crests or Cruiser hoodies with DTG-printed university logos.
Material specification table — the key Stanley/Stella models in the spec sheet
| Model | Article no. | Fabric weight | Fibre content | Cut | Available colours | Size range | Care |
|---|---|---|---|---|---|---|---|
| Creator (unisex tee) | STTU755 | 180 g/m² | 100 % organic cotton (GOTS) | Regular, slightly modern tailored | 40+ colours | XS–5XL | 30 °C, inside out, no tumble drying on print |
| Rocker (kids tee) | STTK909 | 180 g/m² | 100 % organic cotton (GOTS) | Regular kids | 18 colours | 3–4 yrs to 12–14 yrs | 30 °C, inside out |
| Stella Wants (women tee) | STTW111 | 180 g/m² | 100 % organic cotton (GOTS) | Tailored / fitted | 30+ colours | XS–2XL | 30 °C, inside out |
| Cruiser (unisex hoodie) | STSU822 | 350 g/m² | 85 % organic cotton / 15 % recycled polyester | Classic relaxed, kangaroo pocket | 30+ colours | XS–3XL | 30 °C, close zips, no ironing on print |
| Roller (unisex sweater) | STSU868 | 280 g/m² | 85 % cotton / 15 % recycled polyester | Classic crewneck | 30 colours | XXS–5XL | inside out |
| Thinker (unisex sweater) | STSU269 | 350 g/m² | 85 % organic cotton / 15 % recycled polyester | Classic crewneck | 11 colours | XXS–5XL | 30 °C, inside out |
| Vibes (oversized tee) | STTU788 | 220 g/m² | 100 % organic cotton (GOTS) | Oversized, rounded hem | 14 colours | XS–2XL | 30 °C, inside out |
| Sparker 2.0 (unisex tee) | STTU171 | 220 g/m² | 100 % organic cotton (GOTS) | Regular | 27 colours | XXS–3XL | 30 °C, inside out |
| Performer (polo) | STPU331 | 220 g/m² | 100 % organic cotton (piqué) | Regular business polo | 12 colours | XS–3XL | 30 °C, medium iron |
Fabric weights refer to the calibrated manufacturer spec sheets. Colour availability can vary seasonally — the verifiable live availability is in the configurator.
Print method comparison — what works on Stanley/Stella?
| Method | Min. quantity | Durability (washes) | Cost/pc 25 pcs | Cost/pc 100 pcs | Cost/pc 500 pcs | Suitable for | Not suitable for |
|---|---|---|---|---|---|---|---|
| DTG (digital print) | 1 piece | 30–50 washes | €3.15 | €2.06 | €1.47 | photo motifs, gradients, organic fabrics, small runs | polyester fabrics (bags, caps) |
| DTF (direct-to-film) | 1 piece | 50+ washes | €3.15 | €2.06 | €1.47 | mixed fabrics, hoodies, dark colours, medium runs | very fine colour gradients (DTG better) |
| Embroidery | 1 piece | 100+ washes | €9.12 | €5.28 | €4.36 | logos, dense knits (Cruiser, Thinker), premium look | photo motifs, very fine type |
| Screen print | 50 pieces | 80+ washes | not offered (from 50 pieces) | €1.43 | €0.94 | high volumes, clear motifs, spot colours | photo motifs, gradients (DTG/DTF better) |
| Flex print | 1 piece | 40 washes | on request | on request | on request | names, jersey numbers, single-colour type | photo motifs, gradients, thin lines |
All costs net, plus VAT, per piece and print position, excluding the garment, for a logo up to 8 × 8 cm (64 cm²); screen print single-colour on a coloured shirt, i.e. with white underbase (2 screens). On top come the screen-print set-up of €20 per screen (net) per printed side and, for embroidery, the digitising fee of €44.00 net for 64 cm² — both charged on every order. DTG and DTF both run as digital print with us, at the same price and with no set-up.
More on each method: Screen print · DTF print · Embroidery · Digital print · Flex print.
Configurator workflow — from idea to Stanley/Stella brand shirt in 5 steps
- Pick the model. In the configurator, filter Stanley/Stella as the brand, then select Creator (tee), Cruiser (hoodie), Thinker (sweater), Vibes (oversized) or Performer (polo). For each model you see the colour palette, size range and live unit price.
- Calculate colours and sizes. You can mix colours and sizes per order — the quantity ladder (3 % → 10 % → 15 % → 25 % → 30 % → 32 % at 3/20/50/100/200/500 pcs) calculates automatically on the total garment value (not on print or set-up).
- Upload the artwork. Vector SVG or vector PDF is standard for DTF, screen print and embroidery. For DTG, high-resolution PNG files are fine (300 dpi at print size). Tips on file prep: Prepare your logo file properly.
- Pick the finishing method. The configurator logic recommends the suitable method based on motif type, quantity and model — e.g. DTG for a 6-colour photo on a Creator tee in 5 pcs, screen print for a single-colour logo on 100 Cruisers.
- Approve the preview. Before production you receive a preview PDF with the motif placement. For large orders (50+ pieces) we optionally offer a paid pre-press sample (price on request) for Pantone colour checks.
Example scenarios — three typical Stanley/Stella orders
Case 1 — Berlin tech start-up, Cruiser hoodies for hackathon crew
A 35-person tech start-up in Berlin-Mitte orders 35 Cruiser hoodies in heather grey for its internal hackathon. Three requirements are clear: GOTS organic standard (investor reporting), 100 % crew consistency in colour and cut, short lead time (2 weeks before event). Finishing: DTF print chest left (monochrome logo) plus back (hackathon date + slogan, three-colour). Calculation (net, plus VAT): hoodie price per the configurator less 10 % quantity discount on the garment, plus digital print (DTF) per position with no set-up — at 35 pieces €3.15 (motif up to 15 × 10 cm) to €5.67 (up to 45 × 35 cm). Delivery on the 8th working day after order receipt, two days before event.
Case 2 — Lübeck fashion label, Creator tees as eco drop
A young streetwear label from Lübeck plans an 80-piece drop in three colours (black, cotton pink, bottle green) with a photo-realistic print across the entire front. Fabric requirement: GOTS certificate (supplier statement to the wholesale partner). Model: Creator (180 g/m²), finishing: DTG print, because at 80 pieces with a photo motif DTG beats screen print on price (no plate setup, no spot-colour limit). Calculation (net, plus VAT): Creator price per the configurator less 15 % quantity discount on the garment, plus DTG print across the whole front (up to 45 × 35 cm) at €5.00 per piece for 80 pieces, with no set-up. Delivery 7 working days, GOTS certificate as PDF on request.
Case 3 — Munich eco consultancy, Thinker sweaters as employee gift
A typical example: an 18-person sustainability consultancy in Munich orders 18 Thinker sweaters in Heather Grey for Christmas crew wear. Finishing: embroidery chest left (company logo in Pantone green on chest, white thread for "We think differently 2026" slogan on back). Calculation (net, plus VAT) at 18 pieces: sweater price per the configurator less 3 % quantity discount on the garment, plus embroidery per position per the embroidery matrix (10–19 pieces), for example €11.86 for a chest logo of 8 × 8 cm (64 cm²), plus digitising per motif by stitch area (€27.50 to €88.00, €44.00 for 64 cm²), charged on every order. Pantone matching is included in the price; a physical pre-press sample is optional (price on request). Lead time: embroidery 8–12 working days production plus shipping.
Our extra services for Stanley/Stella orders
- DTG print on organic cotton — we finish Stanley/Stella in our Berlin facility. DTG colours come out brilliantly on the fine-fibre organic cotton (see finishing recommendation above).
- Quantity discount from 3 pieces (3 %) — we deliberately tier for small crews too (tech start-ups with 5–10 people, fashion label drops with 30–80 pieces).
- Stanley/Stella main lines — we carry the main lines (Creator, Cruiser, Roller, Thinker, Sparker, Rocker) plus the RE recycling line as special order.
- B2B advice with no minimum — for the recommendation "which Stanley/Stella model fits your project" you don't need a bulk order. We advise from 1 piece.
- Bulk order tranches — at 200+ pieces we deliver in part lots on request, so you don't have 200 hoodies in stock simultaneously. The volume tier follows the total quantity per article.
What makes ShirtStore special
- From 1 piece — we finish single units too; quantity discounts start from 3 pieces (3 %).
- Finished in Berlin — finishing in our own facility, fair conditions.
- Shipping 3–5 business days — standard delivery via DHL from stock.
- Secure checkout — buyer protection and statutory right of withdrawal (14 days, except personalised goods).
Ready for your Stanley/Stella project?
Start designing → · Request B2B quote →
ShirtStore is your partner for Stanley/Stella organic textiles across Germany and Europe. We carry the entire Stanley/Stella range — Creator tees, Cruiser hoodies, Thinker sweaters, Vibes oversized tees, Rocker kids models, Sparker 2.0 tees, Performer polos, Solver caps — and finish directly in our Berlin facility with digital printing (DTG), DTF, embroidery or screen printing. The GOTS-certified organic cotton and Fair Wear Foundation membership make Stanley/Stella the first choice for eco-brands, tech start-ups, fashion labels and premium clubs. Whether crew wear for hackathons, employee gifts with organic ambition, streetwear collections for young fashion labels, or embroidered Cruiser hoodies for universities — we deliver Stanley/Stella in all available sizes and colours. The RE line made from recycled polyester and cotton is also available on request. Stanley/Stella ShirtStore — from organic favourite tee to embroidered premium hoodie.
