B&C Collection at ShirtStore — the European workwear and streetwear brand

About B&C Collection

B&C Collection is a Belgian textile brand and one of the leading European manufacturers of printable promotional and workwear textiles. The parent (The Cotton Group) is headquartered in Waterloo, Belgium. The B&C Collection brand was created in 1997. Today the brand covers three worlds: modern streetwear (Inspire organic line), pragmatic standard promo (B&C Standard) and robust workwear (B&C Pro).

Key facts at a glance:

• Manufacturer: The Cotton Group / B&C Collection (Waterloo, Belgium)
• Founded: 1997 (B&C Collection brand)
• Market position: European B2B lead, partly made in Belgium
• Certifications: Inspire line, depending on the model, with OCS organic cotton or RCS recycled polyester
• Manufacturer website: bc-collection.eu
• Main product lines: Inspire (organic), B&C Standard, B&C Pro (workwear)

B&C × Category — Jump straight to your product

B&C Collection covers the following categories at ShirtStore:

• 👕 B&C T-Shirts printed — Exact 190, Inspire (organic), workwear tees
• 🧥 B&C Hoodies printed — Hooded Sweat for crew wear and fashion labels
• 👔 B&C Polos printed — Safran, Heavymill, ID.001 for corporate crews and hospitality
• 🎽 B&C Sweatshirts printed — Set-In Sweat for crew wear

Brand story — the Belgian all-rounder

The B&C Collection brand was created in 1997 and is today one of the leading European brands for printable textiles. The brand belongs to the Belgian The Cotton Group, headquartered in Waterloo.

The brand strategy is clear: B&C wants to be the pragmatic middle ground between pure premium eco-brands and cheap mainstream stock. The range covers three clear worlds — modern Inspire (with an organic line), pragmatic B&C standard, and robust B&C Pro workwear. This makes B&C the choice for customers who want to combine good value-for-money with European production standards.

In the B2B segment, B&C is particularly strong because the brand is consistently available in volume, fabric quality is reproducible, and finishing techniques (screen printing, embroidery, DTG) have been optimised for decades.

Core range — the most important B&C lines

Inspire line — modern organic look

The Inspire line is B&C's answer to the eco trend. Tees, polos and hoodies from organic or in-conversion cotton, modern cuts, soft handfeel. Popular among streetwear brands and eco-aware companies looking for a strong value-for-money ratio without moving up to the Stanley/Stella premium tier. More on the organic variant under organic cotton.

B&C Pro — robust workwear

B&C Pro is the brand's workwear line. Tees, polos, sweaters and jackets with reinforced stress points, robust fabrics and considered details (reinforced seams, dense knits, durable buttons). Ideal for trades, construction and industrial applications.

Sport line

Performance textiles for sports clubs and service teams: breathable tees and polos with a polyester share, combined with cotton comfort.

Standard tees

Classic tees like Exact 190 and Exact 150, solid mid-tier, broadly applicable for club shirts and event tees with screen printing.

B&C polos (ID.001, Safran, Heavymill)

Various polo lines for service teams: light polos for summer, Heavymill for heavy-duty use in hospitality and gastronomy.

B&C benefits at a glance

• Made in Belgium (partly) — European production standard with a traceable supply chain.
• Robust workwear line — B&C Pro is one of the best workwear lines in the B2B mid-tier.
• Organic line available — Inspire models from organic or in-conversion cotton.
• Modern silhouette — more contemporary than FOTL, priced below Stanley/Stella.
• Good embroidery results — the dense knits of the B&C Pro line deliver top embroidery quality.
• Broad availability — fast lead times from European warehousing.

Finishing recommendation — what works on B&C?

The robust fabrics and modern aesthetic make B&C particularly compatible with:

• Screen printing — standard recommendation for medium to large runs. The firm fabrics absorb plastisol colours very well.
• Embroidery — the dense knits of the Pro line and hoodies are ideal for logo embroidery. High-quality look for workwear and service polos.
• DTG printing — very good results on the Inspire line, because the organic cotton is finely woven.
• DTF printing — universally usable, especially on workwear models with a higher polyester share.
• Flex printing — popular for club shirts and service polos with name lettering.

Volume discount for B&C Collection

Tiered for all B&C models at ShirtStore:

The discount applies to the garments, not to finishing or set-up. Free shipping from €100 order value. Bulk orders above 500 pcs: please use the bulk inquiry — we calculate individually for trades, hospitality, fashion labels and resellers.

Use-cases — who buys B&C?

Trades and industry

Trades and industry order B&C Pro workwear for their teams. Reinforced tees, robust polos, durable jackets — combined with embroidered company logos, a proven standard solution. Typical quantities are 25 to 100 per order.

Hospitality and gastronomy

Hospitality and gastronomy use the B&C polo lines (Heavymill, Safran) as service uniforms. Embroidered with the hotel logo, in several colours per hotel hierarchy.

Streetwear brands and fashion labels

Fashion labels use the Inspire line and the standard tees as the basis for their own brand collections. The modern aesthetic, strong value-for-money and high print quality (DTG, DTF) make B&C an attractive alternative to Stanley/Stella when margin matters more than absolute premium ambition.

Material specification table — the key B&C models

Source: B&C Collection spec sheets 2025 (The Cotton Group, Waterloo, Belgium). Live availability in the configurator.

Print method comparison — what works on B&C?

Costs net per piece and position, plus VAT, excluding the garment: screen print 1 colour on white textiles (on coloured textiles the white underbase adds a second screen, at 100 pieces €1.43 instead of €1.16) plus set-up of €20 per screen (net) on every order; embroidery logo up to 8 × 8 cm plus €44.00 digitising (net) per order; DTG and DTF run as digital print at the same price (motif up to 15 × 10 cm, no set-up); flex print on request.

Deeper dive: Screen print · Embroidery · Digital print · DTF print · Flex print.

Configurator workflow — a B&C order in 5 steps

1. Pick the model. In the configurator, choose the B&C model you want: Exact 190 (mass-market tee), Inspire T (organic line), Pro tee (workwear), Pro Heavy Polo (hospitality), ID.001 (mid-range polo) or Inspire Hoodie (organic hoodie).
2. Calculate sizes and colours. Workwear models to 4XL, Inspire to 3XL. Quantity ladder: 3 % → 10 % → 15 % → 25 % → 30 % → 32 % at 3/20/50/100/200/500 pieces.
3. Upload the artwork. Vector SVG/PDF for embroidery (polo, hoodie), screen print (Exact 190, B&C Pro). For multi-logo layouts: sponsor-layout service on request.
4. Pick finishing. B&C Pro: embroidery for premium look, screen print for high volumes. Inspire organic: DTG for photo motifs, screen print for clean logos. School hoodies: embroidery or flex print.
5. Approve the preview. PDF preview.

Experience cases — three typical B&C orders

Case 1 — Munich construction company, 85 B&C Pro tees with embroidery

A construction company in Munich ordered 85 Pro tees (TUC01) for the outdoor crew. Requirement: 60 °C industrial-wash compatible, robust against workshop daily use, embroidered company logo aesthetic. Finishing: embroidery left chest (logo three-colour, 8 cm) plus back (company lettering large, embroidered). The chest embroidery (up to 8 × 8 cm) costs €6.92 net per piece at 85 pieces plus €44.00 digitising (net); the back lettering is priced by its embroidery area from the same price matrix (above 250 cm² on request), also with its own digitising. The tees get a 15 % volume discount (from 50 pieces); the configurator shows the tee price. Delivery 14 working days.

Case 2 — Hamburg school support association, 120 B&C hoodies for graduating class

A school support association in Hamburg ordered 120 B&C Hooded Sweatshirts (WU620) in black for the graduating class. Requirement: class names on back. Finishing: embroidery left chest (school logo) plus flex print back (class names individually per hoodie). The chest embroidery at 120 pieces is priced by logo area from the price matrix, e.g. €5.28 net per piece for a logo up to 8 × 8 cm, plus €44.00 digitising (net); flex print with individual class names is price on request. The hoodies get a 25 % volume discount (from 100 pieces); the configurator shows the hoodie price. Delivery 12 working days.

Case 3 — Lübeck streetwear fashion label, 60 Inspire hoodies as organic drop

A young streetwear label in Lübeck ordered 60 Inspire hoodies (WU33B) for an eco drop. Requirement: organic quality, DTG printing for photo-realistic design. Finishing: one-sided DTG print on back (photo-realistic image, four colours). The full-area digital print (up to 45 × 35 cm) costs €5.00 net per piece at 60 pieces, with no set-up; the hoodies get a 15 % volume discount (from 50 pieces); the configurator shows the hoodie price. Delivery 11 working days.

What we do better than competitors

• Sponsor-layout service — club orders with a sponsor back are laid out on request (price on request).
• Pro + Inspire mix in one order — Pro workwear tees (TUC01) and Inspire hoodies (WU33B) can be combined in one order; the quantity ladder applies per product. Important for mixed businesses (workshop + consulting in one company).

What makes ShirtStore special

• From 1 piece — we finish single units too; quantity discounts start at 3 pieces.
• Made in EU — finishing in our own facility, fair conditions.
• Shipping 3–5 business days — standard delivery via DHL/UPS from stock.
• Secure checkout — buyer protection and statutory right of withdrawal (14 days, except personalised goods).

Ready for your B&C project?

Start designing → · Request B2B quote →

ShirtStore is your partner for B&C Collection textiles across Germany and Europe. We carry the entire B&C range — Inspire organic tees, Inspire polos, Inspire hoodies, B&C Pro workwear tees, B&C Pro Heavy polos, B&C Pro sweaters and jackets, Exact 190 and Exact 150 standard tees, ID.001 and Safran polos, Heavymill for hospitality — and finish directly in our EU facility with screen printing, embroidery, DTG, DTF, flex printing and transfer printing. The Belgian brand origin, the robust B&C Pro workwear line and the Inspire organic line make B&C the first choice for trades, industry, logistics, hospitality, gastronomy, service teams and streetwear brands. Whether embroidered Pro polos for hotel staff, embroidered workwear tees for construction businesses, DTG-printed Inspire hoodies for modern tech brands, or flex-printed club shirts — we deliver B&C in all available sizes XS to 5XL and all colours. B&C Collection ShirtStore — from robust workwear to modern organic streetwear.